30+ Years
Threaded Creatives is a company founded on the belief that design should be an immersive and all-encompassing experience.
11 Countries
We strive to create projects that are not just aesthetically pleasing, but that fully engage the senses and leave a lasting impression.
We believe in pushing boundaries and taking risks to create truly unique and memorable experiences. We are not content with simply meeting expectations, but strive to exceed them in every way.
Our team is made up of passionate and dedicated individuals who are committed to their craft. We are constantly learning and growing, always looking for new ways to push the limits of what is possible.
We understand that every project is different, and we work closely with our clients to understand their needs and create a customized solution that is tailored to their specific vision.
Our Team has over 3 decades of working within the industry. Threaded Creatives is an experience lead design firm, that creates, elevates, carefully curates and tailors design to the needs of the customers .
With our current work expanding across 11 countries, our extensive reach gives us great knowledge into cultural differentiations and global trends in design across the world.
Threaded Creatives team stems from a background of some of the biggest names in hospitality design, including those of EDG, AvroKo, WATG, Wilson Associates, AMAN, Four Seasons, WBB & Co, Atlas, Blacktail just to name a few.
Our team not only lives and breaths design but we also operate and own hospitality venues across Asia, with new exciting and innovative venues in the pipeline. This gives our team not only a great understanding of design, but also of the operations and management of them.
Each and every member of our team contributes a wealth of knowledge and a unique perspective to all of our projects, from our in-depth and radical creative thinking and innovative conceptualization that all leads to the creation of outstanding visions, designs, brands, products and emotionally provocative environments
"Considered as the thread that weaves together the tapestry of your project, from the initial spark of inspiration to that lasting memorable guest experience."
Our design team comes from a background of pedigree creative firms that lead to the creation of Threaded Creatives.
Our team has worked on projects that have won a host of awards in hospitality, from AHEAD awards for best bar, best restaurant, ASIA top 50 bar awards, Asia top 50 Restaurant awards, Global top 50 bar awards, Condé Nast Best Hotel in Asia, and many many more accolades.
Who are our key players
Threaded Creatives is a mix of leaders in hospitality.
An International Designer and Strategist with almost 2 decades of experience in designing some of the worlds best resorts and award winning projects.
Before opening Threaded Creatives, Bernard was Design Director at Avro|Ko, Design Director & Senior Associate at EDG.
Bernard Johnson
Creative Director and Strategist
Just a few projects that Bernard has worked on:
• Anantara, Sri Lanka
• Andaz, Macau
• Bellagio, Shanghai
• Capella, Olympic City, Beijing*
• Jinshou Resort, Xian Hai
• Noble (boutique brand branded), Bangkok*
• Patina, Olympic City, Beijing*
Including many award winning Restaurants and bars:
• Artesian Bar, Langham, Jakarta*
• Pontiac Stardust, Bali
• Chinese National, Swissotel, Jakarta
• Morimoto, Jakarta*
• Superfly, Opposite House, Beijing
• Seasalt, Alila, Seminyak, Bali
• Skai, Swissotel, Singapore
• Cat Bite Club, Singapore
A native New Yorker, Jason has spent the past 3 decades in the hospitality industry working across Asia with brands such as Four Seasons, Raffles and Aman resorts as well as independent properties such as The Siam and qualia. Currently he is the managing Director of J.M.Friedman&Co., a successful hospitality consulting firm specializing in the development and management of small luxury hotels
Jason Friedman
Strategy & Operations Director
Jason's Notable project to name a few:
• Shinta Mani Mustang
• Rosewood Luang Prabang
• Intercontinental Khao Yai
• Four Seasons Tented Camp Golden Triangle
• Siam Hotel Bangkok
• Shinta Mani Wild
• Mountain Lodges of Nepal
• The Kudanil Explorer
• Phu Chaisai Mountain Resort
• Bambu Indah
• Congo Conservation Company
William is an International award winning DOP - In both Still & Motion Imagery Creation. Key work in Architectural/Commercial/Haute Couture/Lifestyle/Hospitality and Conceptual Art. His work has been used in commercial campaigns, premier brands and published in both books and magazines. William is proactive in promoting both gender and ethnic equality, sustainable and fair trade for all.
William Barrington-Binns
Art Director
William's Notable projects include work for:
• Apple
• St Regis
• Rosewood
• FujiFIlm
• Sony
• MOCA
• UNESCO
• Wallpaper*
• Luxury Small Hotels
• Sansiri
• Intercontinental
Bartending since 2007, Gabriel has opened and operated bars in San Francisco, Bogota, and Bangkok.
He is currently the Owner of Cat Bite Club and Cat Bite Crew. Gabriel has created and curated bar programs & concepts at The Battery, Black Cat (San Francisco), Black Bear, Potato Head, The Standard, Segundo (Bogota), Paradise Lost (Bangkok) and many more.
Gabriel Lowe
F&B Director
A few highlights of Gabriel's:
• Standard hotel
• Potato Head
• Maison Du Whiskey
• Mr. Black Coffee Liquor
• Nemesis
• Cat Bite Club
• Cat Bite Crew
• Paradise Lost
• Segundo
• Black Cat
• Black Bear
Born and raised in the UK, Spencer has over 25 year’s experience in the lighting industry. Having started his career in luminaire design before moving onto creative Lighting design Spencer has unique design and project management skill set; he is well versed in the complexities of delivering technical projects of any scale and sector.
Spencer Baxter
Lighting Director
Spencer's Notable projects include:
• Lotte Hotel, South Korea
• Lotte Hotel, Hanoi
• El Willy
• Il Milione, Hong Kong
• Adrift, Singapore
• Hard Rock Cafe, Florence
• Natural History Museum London
• The Science Museum, London
• The London Dungeon
• The Titanic Museum, Belfast
Bartending since 2007, he has worked in San Francisco, New
York, the award-winning ATLAS Bar in Singapore and many more venues.
He now Operates both Cat Bite Club and Cat Bite Crew.
Having managed bars that have been recognized in the World’s 50 Best Bars, both in New York, and in Singapore for 5 years running, his recent cocktail menu was named ‘World’s Best Cocktail Menu’ by Tales of the Cocktail.
F&B Strategy Director
Jesse Vida
A few highlights of Jesse's work:
• Atlas Bar, Singapore
• Potato Head, Bali
• Maison Du Whiskey, Global
• Mr. Black Coffee Liquor, Global
• Nemesis, Singapore
• Cat Bite Club, Singapore
• Cat Bite Crew, Singapore
• Blacktail, NYC
Gareth is an award winning smart technology and sustainability consultant. He has worked in smart services and technology within Asia for over 10 years. He holds several tech & strategy advisory positions across the region including smart-tech government policy advocacy, several technology outfits, and a renewable energy fund.
Currently Gareth is focussing on large scale mixed use real estate smart blueprints, smart city PMO teams, and major systems integration & building automation projects.
Gareth Davies
Sustainability & Strategy Consultant
Gareth's Notable projects include:
• PMO / Systems Integration, Large Scale Smart District in Thailand
• Smart Retail, Multiple
• AI Video Recognition, True Corp
• Smart Bathroom / Facilities Management, Unilever
• Augmented & Virtual Reality Showrooms, BMW
• Smart Data Collection & Aggregation, Marriott
Our mission is to create
unforgettable experiences through immersive design.